Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/17492
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Rosa, P. J. | - |
dc.date.accessioned | 2019-03-06T17:02:47Z | - |
dc.date.available | 2019-03-06T17:02:47Z | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 2011-2084 | - |
dc.identifier.uri | http://hdl.handle.net/10071/17492 | - |
dc.description.abstract | Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision. First, a brief historical review of ET methodology is introduced, presenting the evolution of ET techniques from the ancient proto-eye trackers to the "fresh" state-of-the-art eye ET devices. Second, the basics of ET are clarified through a simplified technical and mathematical explanation. Third, the triad eye movement-attention-consumer behavior is made clear, grounded on attention, interest, desire, and action (AIDA) theoretical model. Fourth, the most used oculometrics in marketing studies are explained and distinguished The present article addresses a number of technical and methodological issues by discussing challenges involved in ET systems and giving some guidelines for those who intend to apply ET to infer cognitive and emotional processes. | eng |
dc.language.iso | eng | - |
dc.publisher | Universidad de San Buenaventura | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147229/PT | - |
dc.rights | openAccess | - |
dc.title | What do your eyes say? Bridging eye movements to consumer behavior | eng |
dc.title.alternative | ¿Qué dicen sus ojos? Conectando los movimientos oculares hacia el comportamiento del consumidor | es |
dc.type | article | - |
dc.pagination | 90 - 103 | - |
dc.peerreviewed | yes | - |
dc.journal | International Journal of Psychological Research | - |
dc.volume | 8 | - |
dc.number | 2 | - |
degois.publication.firstPage | 90 | - |
degois.publication.lastPage | 103 | - |
degois.publication.issue | 2 | - |
degois.publication.title | What do your eyes say? Bridging eye movements to consumer behavior | eng |
dc.date.updated | 2019-05-17T17:25:19Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.21500/20112084.1513 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Psicologia | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-55794 | - |
iscte.alternateIdentifiers.wos | WOS:000371822300008 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-84939502136 | - |
Aparece nas coleções: | CIES-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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v8n2a08.pdf | Versão Editora | 1,63 MB | Adobe PDF | Ver/Abrir |
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