Skip navigation
User training | Reference and search service

Library catalog

Content aggregators
Please use this identifier to cite or link to this item:

Title: Spatio-temporal analysis of brand interest using social networks
Authors: Lopes-Teixeira, D.
Batista, F.
Ribeiro, R.
Keywords: Spatio-temporal analysis
Geographical analysis
Temporal analysis
Brand interest
Social networks
Issue Date: 2018
Publisher: IEEE
Abstract: Social Networks have become part of many people's lives, and applications like Facebook and Twitter are used on a daily basis by millions of users. In such applications, users share their feelings, opinions, and experiences. Twitter in particular, is used to talk about diverse topics, including brands and their products and services. In this paper, we analyze how brand interest is reflected on Twitter and how this platform can be used to monitor mentions of specific brands, as an indicator of brand interest. Our methodology is based on time, location, and the number of brand-related tweets to perform a spatio-temporal analysis. This type of analysis can provide relevant insights into how brand interest evolves over the time and how it might differ from one country to another. We have collected four years' worth of data and report trends, differences, and similarities in terms of brand interest for each brand and for each country.
Peer reviewed: yes
DOI: 10.23919/CISTI.2018.8399241
ISBN: 978-989-98434-8-6
Appears in Collections:CTI-CRI - Comunicações a conferências internacionais

Files in This Item:
File Description SizeFormat 
cisti2018diana.pdf955.54 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.