Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/16354
Author(s): | Loureiro, S. M. C. Lima, F. |
Date: | 2017 |
Title: | The background music at art galleries experience in Lisbon |
Pages: | 531-535 |
DOI (Digital Object Identifier): | 10.15444/GFMC2017.06.07.01 |
Keywords: | Art experience consumption Emotions Memory Background music |
Abstract: | This study was conducted in real art galleries in Lisbon to explore whether the experience lived at an art gallery with or without music background may positively influence behavioral intentions directly or through the positive emotions and the memory created. A total of two hundred and eighteen questionnaire were collected from the seven art gallery. Findings reveal that the intentions to recommend and encourage others to visit the art gallery is a function of pleasant arousal and memories. In this study we also show the influence of background music in helping encoding the information provided by stimuli, which induce visitors to incentive others to visit the art gallery. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Description | Size | Format | |
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THE_BACKGROUND_MUSIC_AT_ART_GALLERIES_EXPERIENCE_I.pdf | 225,2 kB | Adobe PDF | View/Open |
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