Skip navigation
Logo
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/16270
acessibilidade
Title: The ECSI model in higher education in tourism: a segmentation analysis in the Portuguese case
Authors: Eurico, S.
Pinto, P.
Silva, J. A.
Marques, C.
Keywords: Higher education in tourism
ECSI
FIMIX
PLS
Portugal
Issue Date: 2018
Publisher: Institut za turizam
Abstract: This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path model-ling is used. Th e ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identifi ed using a sample of 166 HEI consumers. The results confi rm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/16270
ISSN: 1332-7461
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-48650
Accession number: WOS:000437523600007
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
acessibilidade
File Description SizeFormat 
208-226 Paper07 Pages from 109-248 Tourism 2018 02ENG.pdfVersão Editora236.72 kBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.