Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/16168
Autoria: | Marques, S. |
Data: | 2016 |
Título próprio: | The value of store choice criteria on consumer behavior |
Paginação: | 2007-2011 |
Palavras-chave: | Store choice Store patronage Structural equation modelling |
Resumo: | Research on how store environment cues influence consumers’ store choice decision criteria, such as store operations, product quality, monetary price, store image and sales promotion, is sparse. Especially absent research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes: three types of store environment cues as exogenous constructs; various store choice criteria as possible mediating constructs, and store patronage intentions as an endogenous construct. On the basis of testing with a sample of 561 customers of hypermarkets, the model is partially supported. This study used structural equation modelling to test the proposed model. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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ICEBMM2016.pdf | Pós-print | 242,03 kB | Adobe PDF | Ver/Abrir |
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