Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/14971
Author(s): | Ferguson, K. E. Hair, J. F. Vinhas da Silva, R. Oliveira-Brochado, A. Mollah, M. M. H. |
Date: | 2017 |
Title: | Consumer perceptions of sustainability: an exploratory study |
Volume: | 10 |
Number: | 1 |
ISSN: | 1942-8162 |
Keywords: | Sustainability Consumer experience and perceptions Reference group influences Eco-labels Likelihood to purchase sustainable products |
Abstract: | This study looks at consumer intentions to purchase sustainable products and services, and how that is related to their experience, met expectations, reference groups norms, and information provided by eco-labels. A mixed method approach was used to develop hypotheses by conducting qualitative research to devise a theoretical consumer perceptions model based on the theory of planned behavior. The results reveal that U.S. consumers use eco-labels to guide their purchase behavior, have positive perceptions of sustainable products, exhibit a strong desire to purchase sustainable products, and want to be good stewards of the environment and society. Moreover, reference group influence is a strong predictor of sustainable product purchase behavior. |
Peerreviewed: | yes |
Access type: | Embargoed Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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Consumer perceptions of sustainability.pdf Restricted Access | Versão Editora | 476,43 kB | Adobe PDF | View/Open Request a copy |
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