Tourism, gender and consumer culture in late and post-authoritarian Portugal

Abstract

Tourism was a major player in the introduction of mass consumerism in post-war European societies. In Portugal, during the Estado Novo, it remained limited in scale and kind, being mostly targeted at a foreign and up-market consumer niche. In 1964, the number of international tourists finally reached the million mark, a figure that would rise threefold in the next 6?years. Bodily centred leisure practices were on the rise, taking tourism beyond the confines of state propaganda and tourists beyond sightseeing. Drawing on archival research conducted at the Portuguese Film Museum, this article analyses how the late 1950s, 1960s and 1970s saw the appearance of a renewed idea of tourism that owed as much to an expanding consumer culture as to the period’s experimental filmmaking practices. The contours of this renewal can be appreciated in short tourism documentaries around the figure of the foreign woman tourist.