Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/14171| Author(s): | Chavaglia, J. N. Filipe, J. A. Ramalheiro, B. |
| Date: | 2011 |
| Title: | Neuromarketing: consumers and the anchoring effect |
| Volume: | 1 |
| Number: | 4 |
| Pages: | 183-189 |
| ISSN: | 2047-0916 |
| Keywords: | Consumer Anchoring Behavioral economics Neuroeconomics Limited rationality |
| Abstract: | The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil). |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Neuromarketing Consumers and the Anchoring Effect.pdf | 550,96 kB | Adobe PDF | View/Open |
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