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http://hdl.handle.net/10071/14171
acessibilidade
Title: Neuromarketing: consumers and the anchoring effect
Authors: Chavaglia, J. N.
Filipe, J. A.
Ramalheiro, B.
Keywords: Consumer
Anchoring
Behavioral economics
Neuroeconomics
Limited rationality
Issue Date: 2011
Publisher: ExcellingTech Publisher
Abstract: The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-744
http://hdl.handle.net/10071/14171
ISSN: 2047-0916
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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