Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/14171
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Chavaglia, J. N. | - |
dc.contributor.author | Filipe, J. A. | - |
dc.contributor.author | Ramalheiro, B. | - |
dc.date.accessioned | 2017-07-27T15:55:20Z | - |
dc.date.available | 2017-07-27T15:55:20Z | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 2047-0916 | por |
dc.identifier.uri | https://ciencia.iscte-iul.pt/id/ci-pub-744 | - |
dc.identifier.uri | http://hdl.handle.net/10071/14171 | - |
dc.description.abstract | The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil). | por |
dc.language.iso | eng | por |
dc.publisher | ExcellingTech Publisher | por |
dc.rights | openAccess | por |
dc.subject | Consumer | por |
dc.subject | Anchoring | por |
dc.subject | Behavioral economics | por |
dc.subject | Neuroeconomics | por |
dc.subject | Limited rationality | por |
dc.title | Neuromarketing: consumers and the anchoring effect | por |
dc.type | article | en_US |
dc.pagination | 183-189 | por |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | por |
dc.journal | International Journal of Latest Trends in Finance and Economics Sciences | por |
dc.distribution | Internacional | por |
dc.volume | 1 | por |
dc.number | 4 | por |
degois.publication.firstPage | 183 | por |
degois.publication.lastPage | 189 | por |
degois.publication.issue | 4 | por |
degois.publication.title | International Journal of Latest Trends in Finance and Economics Sciences | por |
dc.date.updated | 2017-07-27T15:53:33Z | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Neuromarketing Consumers and the Anchoring Effect.pdf | 550,96 kB | Adobe PDF | Ver/Abrir |
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