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http://hdl.handle.net/10071/13990
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Title: On the use of discounted cash flow method on the customer valuation
Authors: Portela, S.
Menezes, R.
Issue Date: 2011
Publisher: ExcellingTech Publisher
Abstract: The Discounted Cash Flow Method has been widely argued as the best method to asset valuation. This article is about the valuation of customers. The use of historic customer profitability and the Discounted Cash Flow Method to customer valuation are discussed. Moreover, the components of customer lifetime value is presented and described.
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-8961
http://hdl.handle.net/10071/13990
ISSN: 2047-0916
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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