Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/13934
Author(s): | Loureiro, S. M. C. |
Date: | 2013 |
Title: | The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity |
Volume: | 4 |
Number: | 2 |
Pages: | 139-158 |
ISSN: | 2073-9729 |
DOI (Digital Object Identifier): | 10.7903/ijecs.1000 |
Keywords: | Online banking brand equity Trust Loyalty Perceived quality Brand awareness Online benefits |
Abstract: | This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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The Effect of Perceived Benefits, Trust, Quality, Brand Awareness.pdf | 205,88 kB | Adobe PDF | View/Open |
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