Skip navigation
User training | Reference and search service

Library catalog

Content aggregators
Please use this identifier to cite or link to this item:

Title: The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
Authors: Loureiro, S. M. C.
Keywords: Online banking brand equity
Perceived quality
Brand awareness
Online benefits
Issue Date: 2013
Publisher: Academy of Taiwan Information Systems Research
Abstract: This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet banking brand equity than brand awareness/associations and trust. Interestingly, trust contributes only indirectly, through perceived quality and brand awareness/association to Internet banking brand equity. Online perceived benefits impact positively on customers' trust and online perceived risks tend to be lower when trust increases.
Peer reviewed: yes
DOI: 10.7903/ijecs.1000
ISSN: 2073-9729
Publisher version: The definitive version is available at:
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
File Description SizeFormat 
The Effect of Perceived Benefits, Trust, Quality, Brand Awareness.pdf205.88 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.