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Title: Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle
Authors: Carvalho, I.
Costa, P.
Simões, R.
Silva, A.
Silva, S. A.
Keywords: Passenger vehicles
Innovation adoption
Behavioral change
Technological change
Issue Date: 2016
Publisher: Elsevier
Abstract: We explore in which extent the notion of a reconfigurable vehicle, presented as an innovation, is an anticipated need given the current patterns of vehicle occupancy. The main goals of this study are: (i) Identify latent needs towards vehicle purchase choices and use; (ii) Characterize the individual perceptions about car use, in general; (iii) Characterize the individual perceptions about the reconfigurable notion of a vehicle, able to be adapted to daily occupancy requirements. The study is based on data from 4 focus groups. To identify that needs data are analyzed through the QFD VOC. Engineering requirements are translated with HOQ. To explore perceptions data are analyzed using a content analysis methodology with MaxQDA10 software©. Within the context of designing vehicles to comply with European regulations on CO2 emissions, the results reveal latent needs in human dimensions of the product. The notion of a reconfigurable vehicle was identified as a latent need for different target markets. Stated barriers for the adoption of this particular vehicle do not fully overlap with what individuals ponder when they consider buying a current fuel-based. Educational background was found to contribute for the receptivity of the disruptive proposal.
Peer reviewed: yes
DOI: 10.1016/j.rtbm.2016.03.007
ISSN: 2210-5395
Accession number: WOS:000377615800011
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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