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|Title:||Qualitative analysis of vehicle needs and perceptions towards the adoption of a reconfigurable vehicle|
Silva, S. A.
|Abstract:||We explore in which extent the notion of a reconfigurable vehicle, presented as an innovation, is an anticipated need given the current patterns of vehicle occupancy. The main goals of this study are: (i) Identify latent needs towards vehicle purchase choices and use; (ii) Characterize the individual perceptions about car use, in general; (iii) Characterize the individual perceptions about the reconfigurable notion of a vehicle, able to be adapted to daily occupancy requirements. The study is based on data from 4 focus groups. To identify that needs data are analyzed through the QFD VOC. Engineering requirements are translated with HOQ. To explore perceptions data are analyzed using a content analysis methodology with MaxQDA10 software©. Within the context of designing vehicles to comply with European regulations on CO2 emissions, the results reveal latent needs in human dimensions of the product. The notion of a reconfigurable vehicle was identified as a latent need for different target markets. Stated barriers for the adoption of this particular vehicle do not fully overlap with what individuals ponder when they consider buying a current fuel-based. Educational background was found to contribute for the receptivity of the disruptive proposal.|
|Appears in Collections:||BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica|
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|Irene_Carvalho_el_al_20016_Qualitative_analysis_of_vehicle_needs_and_p.pdf||Versão Editora||3.3 MB||Adobe PDF||View/Open Request a copy|
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