Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/11321
Author(s): | Moutinho, L. Rita, P. Li, S. |
Date: | 2006 |
Title: | Strategic diagnostics and management decision making: a hybrid knowledge‐based approach |
Volume: | 14 |
Number: | 3 |
Pages: | 129-155 |
ISSN: | 1550-1949 |
DOI (Digital Object Identifier): | 10.1002/isaf.281 |
Abstract: | A conceptual model is introduced whereby the focus is placed on environmental scanning, diagnostics anddecision-making on the basis of managerial judgement through the application of tools such as intelligentagents, hybrid intelligent systems, scenario analysis and knowledge-based systems. The model has a criticalstage as an antecedent to the strategic advice that encompasses the issues of strategic fit to purpose (theme,industry, company and strategic business unit-driven). A number of applications dealing with these four layersare shown, as well as an illustration of hybrid intelligent systems for strategic marketing planning |
Peerreviewed: | yes |
Access type: | Embargoed Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
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File | Description | Size | Format | |
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publisher_version_Moutinho_et_al_2006_Intelligent_Systems_in_Accounting__Finance_and_Man.pdf Restricted Access | 384,77 kB | Adobe PDF | View/Open Request a copy |
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