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Title: Social presence and the composite face effect
Authors: Garcia-Marques, T.
Fernandes, A.
Fonseca, R.
Prada, M.
Keywords: Composite face effect
Social facilitation
Holistic processing
Facial perception
Contextual effects
Issue Date: 2015
Publisher: Elsevier
Abstract: A robust finding in social psychology research is that performance is modulated by the social nature of a given context promoting social inhibition or facilitation effects. In the present experiment, we examined if and how social presence impacts holistic face perception processes by asking participants, in the presence of others and alone, to perform the composite face task. Results suggest that completing the task in the presence of others (i.e., mere co-action) is associated with better performance in face recognition (less bias and higher discrimination between presented and non-presented targets) and with a reduction in the composite face effect. These results make clear that social presence impact on the composite face effect does not occur because presence increases reliance on holistic processing as a "dominant" well-learned response, but instead, because it increases monitoring of the interference produced by automatic response.
Peer reviewed: yes
DOI: 10.1016/j.actpsy.2015.04.001
ISSN: 0001-6918
Accession number: WOS:000356107800008
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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