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Data | Título | Autor(es) | Tipo | Acesso |
---|---|---|---|---|
18-Dez-2020 | Sports marketing: Research on NBA marketing strategy in Chinese market | Zhang Xin | Dissertação de Mestrado | Acesso Aberto |
20-Nov-2019 | Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wings | Brito, David Coelho | Dissertação de Mestrado | Acesso Aberto |
12-Jun-2024 | The impact of AI technology on sustainability in the e-commerce industry | Feng Wang Bing | Dissertação de Mestrado | Acesso Aberto |
9-Jan-2021 | The influence of country-of-origin effects on portuguese consumers purchase intention: the chinese mobile phone brand | Ding, Ying | Dissertação de Mestrado | Acesso Aberto |
2015 | Turnaround management and its new requirements: The significance of innovation management for restructuring ambition and how to measure an organization’s innovativeness | Stange, Jan | Dissertação de Mestrado | Acesso Restrito |