Browsing by Advisor Silva, Rui Manuel Vinhas da
Showing results 34 to 38 of 38
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| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 18-Dec-2020 | Sports marketing: Research on NBA marketing strategy in Chinese market | Zhang Xin | Master Thesis | Open Access |
| 20-Nov-2019 | Sports sponsorship and the impact on a brand's purchasing intention and recommendation: Red Bull, more than wings | Brito, David Coelho | Master Thesis | Open Access |
| 12-Jun-2024 | The impact of AI technology on sustainability in the e-commerce industry | Feng Wang Bing | Master Thesis | Open Access |
| 9-Jan-2021 | The influence of country-of-origin effects on portuguese consumers purchase intention: the chinese mobile phone brand | Ding, Ying | Master Thesis | Open Access |
| 2015 | Turnaround management and its new requirements: The significance of innovation management for restructuring ambition and how to measure an organization’s innovativeness | Stange, Jan | Master Thesis | Restricted Access |