Percorrer por assunto Netnography
Mostrar resultados 1-9 de 9.
| Data | Título | Autor(es) | Tipo | Acesso |
| 1-Jan-2019 | Are they sisters?: Using text mining approach to understand perceptions about Madeira and Bermuda | Loureiro, S. M. C.; Bilro, R.G.; Ferro, T. | Objecto de Conferência | Acesso Aberto |
| 2018 | Fashion brands communicating and interacting in Instagram: a netnography approach | Loureiro, S. M. C.; Serra, J.; Guerreiro, J. | Objecto de Conferência | Acesso Aberto |
| 30-Out-2018 | How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda | Ferro, Tiago José Maniés | Dissertação de Mestrado | Acesso Aberto |
| 2021 | Luxury brands on Instagram: A netnographic approach | Aleem, A. K.; Loureiro, S. M. C. | Objecto de Conferência | Acesso Aberto |
| 10-Dez-2017 | Online marketing communication: netnography into different types of fashion brands | Serra, Jessica Maria | Dissertação de Mestrado | Acesso Aberto |
| 21-Out-2019 | The impact of social media on consumer behaviour | Morgadinho, Ana Rita Pires | Dissertação de Mestrado | Acesso Aberto |
| 2014 | The influence of social media in the purchase decision process: the case of portuguese energy consumers | Cardoso, Nuno Tiago de Figueiredo | Dissertação de Mestrado | Acesso Restrito |
| 25-Jan-2023 | The relationship between luxury consumption and brand coolness: Analyzing the motives behind luxury consumption | Aleem, Aihoor Kayoom | Tese de Doutoramento | Acesso Restrito |
| 28-Nov-2019 | Wine tourism experience in Azeitão | Sena, Maïté Leloup | Dissertação de Mestrado | Acesso Aberto |
