Browsing by Subject Netnography
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) | Type | Access Type |
| 1-Jan-2019 | Are they sisters?: Using text mining approach to understand perceptions about Madeira and Bermuda | Loureiro, S. M. C.; Bilro, R.G.; Ferro, T. | Conference Object | Open Access |
| 2018 | Fashion brands communicating and interacting in Instagram: a netnography approach | Loureiro, S. M. C.; Serra, J.; Guerreiro, J. | Conference Object | Open Access |
| 30-Oct-2018 | How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda | Ferro, Tiago José Maniés | Master Thesis | Open Access |
| 2021 | Luxury brands on Instagram: A netnographic approach | Aleem, A. K.; Loureiro, S. M. C. | Conference Object | Open Access |
| 10-Dec-2017 | Online marketing communication: netnography into different types of fashion brands | Serra, Jessica Maria | Master Thesis | Open Access |
| 21-Oct-2019 | The impact of social media on consumer behaviour | Morgadinho, Ana Rita Pires | Master Thesis | Open Access |
| 2014 | The influence of social media in the purchase decision process: the case of portuguese energy consumers | Cardoso, Nuno Tiago de Figueiredo | Master Thesis | Restricted Access |
| 25-Jan-2023 | The relationship between luxury consumption and brand coolness: Analyzing the motives behind luxury consumption | Aleem, Aihoor Kayoom | Doctoral Thesis | Open Access |
| 28-Nov-2019 | Wine tourism experience in Azeitão | Sena, Maïté Leloup | Master Thesis | Open Access |
