Percorrer por assunto Influenciadores virtuais
Mostrar resultados 1-4 de 4.
| Data | Título | Autor(es) | Tipo | Acesso |
|---|---|---|---|---|
| 25-Mar-2024 | Do virtual influencers serve as a powerful tool in the eco-fashion industry and shape consumers' pro-environmental behaviors? | Qian Que | Dissertação de Mestrado | Acesso Aberto |
| 5-Dez-2023 | The role of influencer brand-fit on the effectiveness of virtual influencers | Pedro, Maria Inês | Dissertação de Mestrado | Acesso Aberto |
| 27-Dez-2024 | Virtual Celebrities: A study on consumer perceptions and attitudes towards virtual influencers | Coelho, Catarina Sofia Carnide | Dissertação de Mestrado | Acesso Restrito |
| 28-Nov-2023 | Virtual influencers: Will they ever be the same as human influencers? A study about their impact on brand love | Rodrigues, Joana Lopes | Dissertação de Mestrado | Acesso Aberto |