Percorrer por assunto Country of origin
Mostrar resultados 1-4 de 4.
| Data | Título | Autor(es) | Tipo | Acesso |
|---|---|---|---|---|
| 2017 | Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands | Ferreira, A. I.; Ribeiro, I. | Artigo | Acesso Embargado |
| 24-Out-2023 | Customer purchase motivations for gourmet food products: A focus on the product origin | Poncin, Inès | Dissertação de Mestrado | Acesso Aberto |
| 9-Jan-2021 | The influence of country-of-origin effects on portuguese consumers purchase intention: the chinese mobile phone brand | Ding, Ying | Dissertação de Mestrado | Acesso Aberto |
| 25-Jul-2025 | Why we hate brands: Emotional triggers and consumer backlash | Reis, Carolina Domingues dos | Dissertação de Mestrado | Acesso Restrito |