Using immersive and artificial intelligence technologies to promote different industries
| dc.contributor.author | Loureiro, S. M. C. | |
| dc.date.accessioned | 2026-07-07T09:47:10Z | |
| dc.date.issued | 2022 | |
| dc.date.updated | 2026-06-17T12:41:25Z | |
| dc.description.abstract | The increasing impact of immersive technologies (e.g., Virtual Reality (VE) and Augmented Reality (AR)) and Artificial Intelligence (AI) in business and society present challenges that deserve attention by academics and practitioners. Immersive technologies may soon allow people to extend themselves using neuro-stimulators and neural implants which may create a much more immersive augmentation of reality and may provide the humans with the power to switch from a real environment to a deeply immersive environment without the need for any external devices. Concomitantly, AI is gradually penetrating in industries and society and interacting with humans through virtual assistants or robot. | eng |
| dc.identifier.citation | Loureiro, S. M. C. (2022). Using immersive and artificial intelligence technologies to promote different industries [Editorial]. Journal of Promotion Management, 28(2), 111-112. https://doi.org/10.1080/10496491.2021.1987942 | |
| dc.identifier.doi | 10.1080/10496491.2021.1987942 | |
| dc.identifier.issn | 1049-6491 | |
| dc.identifier.uri | https://hdl.handle.net/10071/37753 | |
| dc.journal | Journal of Promotion Management | |
| dc.language.iso | eng | |
| dc.number | 2 | |
| dc.pagination | 111 - 112 | |
| dc.peerreviewed | no | |
| dc.publisher | Routledge/Taylor and Francis | |
| dc.rights | openAccess | |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| dc.title | Using immersive and artificial intelligence technologies to promote different industries | eng |
| dc.type | other | |
| dc.volume | 28 | |
| iscte.alternateIdentifiers.scopus | 2-s2.0-85116472771 | |
| iscte.alternateIdentifiers.wos | WOS:RC:153550251_S24 | |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-92447 |
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