Using immersive and artificial intelligence technologies to promote different industries

dc.contributor.authorLoureiro, S. M. C.
dc.date.accessioned2026-07-07T09:47:10Z
dc.date.issued2022
dc.date.updated2026-06-17T12:41:25Z
dc.description.abstractThe increasing impact of immersive technologies (e.g., Virtual Reality (VE) and Augmented Reality (AR)) and Artificial Intelligence (AI) in business and society present challenges that deserve attention by academics and practitioners. Immersive technologies may soon allow people to extend themselves using neuro-stimulators and neural implants which may create a much more immersive augmentation of reality and may provide the humans with the power to switch from a real environment to a deeply immersive environment without the need for any external devices. Concomitantly, AI is gradually penetrating in industries and society and interacting with humans through virtual assistants or robot.eng
dc.identifier.citationLoureiro, S. M. C. (2022). Using immersive and artificial intelligence technologies to promote different industries [Editorial]. Journal of Promotion Management, 28(2), 111-112. https://doi.org/10.1080/10496491.2021.1987942
dc.identifier.doi10.1080/10496491.2021.1987942
dc.identifier.issn1049-6491
dc.identifier.urihttps://hdl.handle.net/10071/37753
dc.journalJournal of Promotion Management
dc.language.isoeng
dc.number2
dc.pagination111 - 112
dc.peerreviewedno
dc.publisherRoutledge/Taylor and Francis
dc.rightsopenAccess
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
dc.titleUsing immersive and artificial intelligence technologies to promote different industrieseng
dc.typeother
dc.volume28
iscte.alternateIdentifiers.scopus2-s2.0-85116472771
iscte.alternateIdentifiers.wosWOS:RC:153550251_S24
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-92447

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