Beyond interaction: Examining brand social intimacy in human-AI relationships

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dc.contributor.authorZhang, A.
dc.contributor.authorLoureiro, S. M. C.
dc.contributor.authorGuerreiro, J.
dc.contributor.editorFlavián, Carlos
dc.date.accessioned2026-09-14T11:51:39Z
dc.date.issued2025
dc.date.updated2026-09-14T12:50:54Z
dc.description.abstractSocial intimacy refers to high-quality interactions and close relationships with significant others, including spouses, friends, and family members (Miller & Lefcourt, 1982). In today's digitally connected environment, individuals are embedded in social media and online networks, which significantly influence intimate interactions, engagement, and information exchange (Zhang & Ling, 2015).eng
dc.event.date2025
dc.event.locationSaragozaeng
dc.event.titleAIRSI 2025 The Metaverse Conference
dc.event.typeConferênciapt
dc.identifier.citationZhang, A., Loureiro, S. M. C., & Guerreiro, J. (2025). Beyond interaction: Examining brand social intimacy in human-AI relationships. In C. Flavián (Ed.), Proceedings of AIRSI2025 (pp. 105-107). AIRSI. https://hdl.handle.net/10071/38506
dc.identifier.isbnN/A
dc.identifier.urihttps://hdl.handle.net/10071/38506
dc.language.isoeng
dc.pagination105 - 107
dc.peerreviewedyes
dc.publisherAIRSI
dc.relation.ispartofProceedings of AIRSI2025
dc.rightsopenAccess
dc.subjectHuman-AI relationshipeng
dc.subjectBrand social intimacyeng
dc.subjectSocial companionshipeng
dc.subjectSocial network engagementeng
dc.subjectThematic analysiseng
dc.titleBeyond interaction: Examining brand social intimacy in human-AI relationshipseng
dc.typeconferenceObject
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-114417

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