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Title: Profiling the segments of visitors to Portuguese protected areas
Authors: Marques, C.
Reis, E.
Menezes, J.
Keywords: Tourism in protected areas
Nature-based tourism
Benefit segmentation
Visitor segment profiles
Issue Date: 2010
Publisher: Routledge/Taylor & Francis
Abstract: This study identifies the diversity of domestic visitors to Portuguese protected areas (PPA) based on benefit segmentation. The segments of PPA visitors are also compared with other nature-based tourist segments using some empirical benefit segmentation literature. Data were collected by means of a self-administered questionnaire and multivariate statistics techniques (principal components, hierarchical and K-means cluster analyses) were applied. Five distinct segments of visitors were identified based on the motivation for their visit and further characterized by the perceived importance of activities, facilities and services, frequency of visit and socio-demographics. Three segments are nature-focused and two are focused on activities or events. Only one segment shows specific interests and motivations associated with ecotourism and similar characteristics to international ecotourists; moreover, the reasons for the visit in one segment are unrelated to any of the motivations of nature-based tourism. Some implications for management are also described.
Description: WOS:000283061200003 (Nº de Acesso Web of Science)
Peer reviewed: Sim
ISSN: 0966-9582
Publisher version: The definitive version is available at:
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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