Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/9364
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Queijo, E. | - |
dc.contributor.author | Silva, R. | - |
dc.contributor.author | Laureano, R. M. S. | - |
dc.date.accessioned | 2015-07-20T15:44:47Z | - |
dc.date.available | 2015-07-20T15:44:47Z | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1647-578X | por |
dc.identifier.uri | https://ciencia.iscte-iul.pt/public/pub/id/23351 | - |
dc.identifier.uri | http://hdl.handle.net/10071/9364 | - |
dc.description.abstract | This study, based on the scientific domains of consumer Behavior (decision-making process) and Brand Reputation perception, aims to check if Tourism is the key influencer or only a part of the set of components in the choice of a university in Portugal. The marketing mix (4 Ps) was the strategy chosen for the construction of the model and the parametric tests and the Logit Model are the statistical approaches suggested in this study. The limitations lie in the scarce literature on the subject and difficulty to access Academic Tourism data in Portugal and its economic representativeness. This knowledge will define the real factors involving choosing a university abroad and complete the literature with a Portuguese experience. The practical result is to present a strategic marketing guide for companies aiming at working with academic tourism, a booming segment in recent years. | por |
dc.language.iso | eng | por |
dc.publisher | Universidade Lusíada de Vila Nova de Famalicão | por |
dc.rights | openAccess | por |
dc.subject | University | por |
dc.subject | Marketing mix | por |
dc.subject | Foreign student | por |
dc.subject | Tourism | por |
dc.title | Choosing a university in Portugal: a conceptual model | por |
dc.type | article | en_US |
dc.pagination | 175-186 | por |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | Sim | por |
dc.relation.publisherversion | http://revistas.lis.ulusiada.pt/index.php/ijeim/article/view/1902/2020 | por |
dc.journal | International Journal of Engineering and Industrial Management | por |
dc.distribution | Internacional | por |
dc.number | 5 | por |
degois.publication.firstPage | 175 | por |
degois.publication.lastPage | 186 | por |
degois.publication.issue | 5 | por |
degois.publication.title | International Journal of Engineering and Industrial Management | por |
dc.date.updated | 2015-07-20T15:43:45Z | - |
Aparece nas coleções: | BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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publisher_version_1902_7361_1_PB.pdf | 348,83 kB | Adobe PDF | Ver/Abrir |
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