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http://hdl.handle.net/10071/7273
acessibilidade
Title: Creative Teaching of New Product Development to Operations Managers
Authors: Leite, M.
Silva, J.
Almeida, I.
Keywords: Teaching Engineering to Non-specialists
Operations Managers Education
Teamwork
Product Design and Development
Market- driven NPD
Curriculum development
Issue Date: 2013
Publisher: WASET
Abstract: New Product Development (NPD) has got its roots on an Engineering background. Thus, one might wonder about the interest, opportunity, contents and delivery process, if students from soft sciences were involved. This paper addressed «What to teach?» and «How to do it?», as the preliminary research questions that originated the introduced propositions. The curriculum-developer model that was purposefully chosen to adapt the coursebook by pursuing macro/micro strategies was found significant by an exploratory qualitative case study. Moreover, learning was developed and value created by implementing the institutional curriculum through a creative, hands-on, experiencing, problem-solving, problem-based but organized teamwork approach. Product design of an orange squeezer complying with ill-defined requirements, including drafts, sketches, prototypes, CAD simulations and a business plan, plus a website, written reports and presentations were the deliverables that confirmed an innovative contribution towards research and practice of teaching and learning of engineering subjects to non-specialist operations managers candidates.
Peer reviewed: Sim
URI: https://ciencia.iscte-iul.pt/public/pub/id/12214
http://hdl.handle.net/10071/7273
ISSN: 2010-376X
Appears in Collections:BRU-RI - Artigo em revista científica internacional com arbitragem científica

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