Skip navigation
Logo
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/4949
acessibilidade
Title: Creation of an integrated tasting plan in hypermarkets
Authors: Oliveira, Marisa Figueiredo de
Orientador: Marques, Susana
Keywords: Tasting actions
Retailing
Promotion
Merchandising
Shopper trends
Issue Date: 2012
Citation: OLIVEIRA, Marisa Figueiredo de - Creation of an integrated tasting plan in hypermarkets [Em linha]. Lisboa: ISCTE, 2012. Dissertação de mestrado. [Consult. Dia Mês Ano] Disponível em www:<http://hdl.handle.net/10071/4949>.
Abstract: Retailer ABC is a Portuguese food retailer owner of several hypermarket and supermarket stores across the country that decided to take advantage of the natural curiosity of consumers, through tasting actions in their hypermarkets. So, in 2010, Retailer ABC worked on the development of a tasting actions plan to be applied in their hypermarket stores with the main objective to increase sales and to promote their products. After a year and a half of implementation, it became clear that the tasting actions were not having the expected return. So, it became urgent to do an entire analysis of the tasting action plan to detect the failures, identify opportunities and develop a new integrated tasting plan that increases sales and promotes the retailer products, at the same time that creates dynamism and animation in the point of purchase.
Description: Mestrado em Marketing
URI: http://hdl.handle.net/10071/4949
Appears in Collections:T&D-DM - Dissertações de mestrado

Files in This Item:
acessibilidade
File Description SizeFormat 
Projecto_Empresa_Marketing_MarisaDeOliveira.pdf3.17 MBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.