Business plan for the star-up corporate named Herbin

Abstract

The goal of this program is to assess the feasibility of opening a natural herb hot tea shop named "Herbin" located in Guangzhou, China. “Herbin" hot tea shop is a nature herb hot tea retail shop located in Guangzhou, China. Feasibility assessment results will be demonstrated through an innovative business plan. The "Herbin" hot tea shop integrates the ancient prescriptions of Chinese traditional medicine and oriental natural herbs into the hot drink industry. The "Herbin" hot tea shop also applies the ancient concept from traditional Chinese medicine called "medicine and food come from the same source" to the hot drink industry. The "Herbin" hot tea shop plans to explore and find the need from youth for "how to keep health" and unique products, including hot drinks and snacks related to traditional Chinese medicine, to satisfy youth's needs. The new idea is revealed: to open the natural herb hot tea shop to apply Chinese traditional medicine theories and oriental nature herbs. "Herbin" hot tea shop aims to access the young group with health-preserving behavior and health-related awareness, including college students and white-collar workers. "Herbin" hot tea shop opens in the residence area near the central business district or university to access the target clients. The program plans to be carried out in Guangzhou as the experimental unit. On the one hand, natural herb hot drinks have been popular in Guangzhou since the 1820s. On the other hand, Guangzhou is the most developed economic city in southern China. These facts mean that there is a large client base. "Herbin" hopes to provide natural herb hot tea and natural herb snacks that are based on the value of "medicine and food come from the same source" and offer more various and innovative products to clients. "Herbin" expects to become a trendsetting brand to cater to the popular trend among today's young Chinese, called "punk health preservation."

No projeto a seguir discuto um plano de negócios para uma start-up chamada HerbIn. Herb In é um projeto inovador de loja de bebidas à base de chá que insiste no conceito central chamado “remédios e alimentos têm a mesma origem”. Ervas Os principais produtos são bebidas saudáveis à base de chá de ervas. Através da combinação da cultura moderna de bebidas à base de chá com a ideia de que “remédios e alimentos têm a mesma origem”, a Herb In espera criar a marca de bebidas à base de chá. A marca de bebidas Herb In não só se adapta ao gosto dos mais jovens, mas também tem funções para a saúde. Os principais pontos de inovação do projeto estão no desenvolvimento e pesquisa da receita do produto, bem como no processo do produto e no método de fabricação. Dependendo dos ingredientes à base de plantas e frutas e vegetais da época, a Herb In lançará uma série de bebidas à base de chá que combinam as preferências de consumo dos jovens com funções saudáveis.