Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34682
Autoria: Machado, M.
Dias, Á.
Patuleia, M.
Pereira, L.
Data: 2025
Título próprio: A model of marketing-driven innovation in lifestyle tourism businesses
Título da revista: Journal of Tourism, Heritage and Services Marketing
Volume: 11
Número: 1
Paginação: 21 - 33
Referência bibliográfica: Machado, M., Dias, Á., Patuleia, M., & Pereira, L. (2025). A model of marketing-driven innovation in lifestyle tourism businesses. Journal of Tourism, Heritage and Services Marketing, 11(1), 21-33. https://doi.org/10.5281/zenodo.15651896
ISSN: 2529-1947
DOI (Digital Object Identifier): 10.5281/zenodo.15651896
Palavras-chave: Innovation
Intensive positive feelings
Self-efficacy
Proactiveness
Marketing capabilities
Resumo: Purpose: The research investigates the direct and indirect effects of marketing capabilities on innovation in lifestyle tourism businesses. It also explores the mediating effects of entrepreneurial self-efficacy, intense positive emotions, and proactivity affect lifestyle entrepreneurship. Methods: To test the conceptual model survey data were used with a sample of 187 entrepreneurs operating in lifestyle tourism in Portugal. The model was examined using a Partial Least Squares Structural Equation modelling (PLS-SEM). Results: It was found that marketing capabilities’s impact on innovation is direct and indirect, showing that entrepreneurial self-efficacy, positive emotions, and proactivity play a key part in the link between marketing capabilities and innovation. Implications: By adding self-efficacy, emotions, and proactivity to the effects of marketing on innovation, the study advances the study on lifestyle entrepreneurship in tourism. In particular, the study highlights the key role of self-efficacy, emotions, and proactivity. This research describes important characteristics of lifestyle tourism entrepreneurs, providing important insights regarding psychological and behavioural factors mediating the link between marketing capabilities and innovation.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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