Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/34682
Autoria: | Machado, M. Dias, Á. Patuleia, M. Pereira, L. |
Data: | 2025 |
Título próprio: | A model of marketing-driven innovation in lifestyle tourism businesses |
Título da revista: | Journal of Tourism, Heritage and Services Marketing |
Volume: | 11 |
Número: | 1 |
Paginação: | 21 - 33 |
Referência bibliográfica: | Machado, M., Dias, Á., Patuleia, M., & Pereira, L. (2025). A model of marketing-driven innovation in lifestyle tourism businesses. Journal of Tourism, Heritage and Services Marketing, 11(1), 21-33. https://doi.org/10.5281/zenodo.15651896 |
ISSN: | 2529-1947 |
DOI (Digital Object Identifier): | 10.5281/zenodo.15651896 |
Palavras-chave: | Innovation Intensive positive feelings Self-efficacy Proactiveness Marketing capabilities |
Resumo: | Purpose: The research investigates the direct and indirect effects of marketing capabilities on innovation in lifestyle tourism businesses. It also explores the mediating effects of entrepreneurial self-efficacy, intense positive emotions, and proactivity affect lifestyle entrepreneurship. Methods: To test the conceptual model survey data were used with a sample of 187 entrepreneurs operating in lifestyle tourism in Portugal. The model was examined using a Partial Least Squares Structural Equation modelling (PLS-SEM). Results: It was found that marketing capabilities’s impact on innovation is direct and indirect, showing that entrepreneurial self-efficacy, positive emotions, and proactivity play a key part in the link between marketing capabilities and innovation. Implications: By adding self-efficacy, emotions, and proactivity to the effects of marketing on innovation, the study advances the study on lifestyle entrepreneurship in tourism. In particular, the study highlights the key role of self-efficacy, emotions, and proactivity. This research describes important characteristics of lifestyle tourism entrepreneurs, providing important insights regarding psychological and behavioural factors mediating the link between marketing capabilities and innovation. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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article_111745.pdf | 691,18 kB | Adobe PDF | Ver/Abrir |
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