Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/34671
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dc.contributor.authorBilro, R. G.-
dc.contributor.authorMacIntyre, A.-
dc.contributor.authorMarques, S. H.-
dc.contributor.authorCustódio, C. M.-
dc.date.accessioned2025-06-17T08:45:00Z-
dc.date.available2025-06-17T08:45:00Z-
dc.date.issued2025-
dc.identifier.citationBilro, R. G., MacIntyre, A., Marques, S. H., & Custódio, C. M. (2025). The influence of Scotch whisky as cultural alcoholic beverage on travel motivations. European Journal of Tourism Research, 40, Article 4008. https://doi.org/10.54055/ejtr.v40i.3830-
dc.identifier.issn1994-7658-
dc.identifier.urihttp://hdl.handle.net/10071/34671-
dc.description.abstractThis paper investigates the influence of cultural alcoholic beverages, specifically scotch whisky, on motivations for travelling to a destination. Employing a quantitative research approach grounded in the push and pull motivations theory, the paper examines the relationship between whisky and culture as core products and travellers’ intention to participate in Scottish whisky tourism. The findings reveal a positive relationship between the intention to participate in whisky tourism and both whisky as a core product and the degree of cultural tourist. These results suggest that perceiving a destination as a producer of high-quality cultural alcoholic beverages can enhance its overall appeal as a tourist destination and whisky as a core product can serve as a motivator for tourism. This study contributes to destination marketing literature by offering insights that are valuable for destination managers and marketers in developing and promoting whisky tourism initiatives.eng
dc.language.isoeng-
dc.publisherVarna University of Management-
dc.rightsopenAccess-
dc.subjectScotch whiskyeng
dc.subjectCultural alcoholic beverageseng
dc.subjectPush and pull motivations theoryeng
dc.subjectWhisky tourismeng
dc.subjectCultural producteng
dc.subjectScotlandeng
dc.titleThe influence of Scotch whisky as cultural alcoholic beverage on travel motivationseng
dc.typearticle-
dc.peerreviewedyes-
dc.volume40-
dc.date.updated2025-06-11T13:31:48Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.54055/ejtr.v40i.3830-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsTrabalho digno e crescimento económicopor
iscte.subject.odsProdução e consumo sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-111660-
iscte.journalEuropean Journal of Tourism Research-
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