The factors affecting the community resident of purchasing smart elderly care products: A case study in Chaozhou

Abstract

With the development of the aging population, the demand for the elderly market is increasing, and elderly products play a vital role in it. However, elderly products not only need to effectively improve the physical literacy of users, but also need to consider ease of use, especially in the face of people of different ages, they need to stimulate their purchase demand. Therefore, this study aims to explore the factors influencing community residents' purchase of smart elderly care products, so as to better understand and predict the purchase demand of community residents for smart elderly care products. This study uses quantitative research methods to conduct an in-depth study of the purchasing needs of community residents. First, sample data collection was carried out by using questionnaires in the community. Then, the results were analysed by the structural equation method through the Smart PLS software tool, and the different variables of the UTAUT model were focused on to explore the impact of different factors on the purchase of smart elderly care products by community residents. The results show that performance expectancy, effort expectancy, social influence and convenience conditions are very important to the purchase needs of community residents to purchase smart elderly care products. This study provides a new perspective for the academic research of intelligent elderly care, and provides useful enlightenment for improving the health security of the elderly and the quality of elderly care products.

O aumento da população idosa faz com que este segmento de mercado tenha vindo a ganhar cada vez mais importância e os produtos para cuidados aos idosos têm um papel importante neste segmento de mercado. Contudo os produtos produtos para os cuidados aos idosos não só precisam de explicar melhor a sua utilização como também necessitam de ter em consideração a facilidade do seu uso. Este estudo tem como principal objetivo explicar os fatores que influenciam os residentes , de todas as idades, de uma determinada comunidade na China a comprar produtos inteligentes para idosos, assim como compreender melhor as razões da procura dos residentes da comunidade de produtos inteligentes para cuidados com idosos. Pensamos que uma melhor compreensão ajuda a prever a procura.