Cinematic virtual reality: How emotional responses vary across movie genre and technological format

Rodrigues, M. B.; Loureiro, S. M. C.; Dias, J.

doi:10.1007/978-3-031-25390-4_23

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/31710

Autoria:	Rodrigues, M. B. Loureiro, S. M. C. Dias, J.
Editor:	Timothy Jung M. Claudia tom Dieck Sandra Maria Correia Loureiro
Data:	2023
Título próprio:	Cinematic virtual reality: How emotional responses vary across movie genre and technological format
Título e volume do livro:	Extended reality and metaverse: Immersive technology in times of crisis: XR 2022
Paginação:	265 - 270
Título do evento:	7th International Extended Reality Conference, XR 2022
Referência bibliográfica:	Rodrigues, M.B., Loureiro, S.M.C., & Dias, J. (2023). Cinematic virtual reality: How emotional responses vary across movie genre and technological format. In: T. Jung, M. C. tom Dieck, & S.M. C. Loureiro (eds). Extended reality and metaverse: Immersive technology in times of crisis: XR 2022 (pp. 265-270). Springer. https://doi.org/10.1007/978-3-031-25390-4_23
ISBN:	978-3-031-25390-4
DOI (Digital Object Identifier):	10.1007/978-3-031-25390-4_23
Palavras-chave:	Realidade virtual -- Virtual reality Cinematic virtual reality Empathy Sympathy WOM Motion picture
Resumo:	The current study seeks to explore whether virtual reality (VR) can be more effective than traditional 2D in influencing emotional responses (namely, empathy and sympathy), considering different movie genres. A factorial design 2 (movie genre: animation; documentary) x 2 (VR; 2D) between-subjects experiment was employed. A total of 145 participants were recruited. Findings suggest that sympathy and empathy responses to movies are affected by the technological format used to experience a movie, being higher in VR than in 2D. Regarding sympathy, the conducted analysis suggests that the movie genre has a higher impact than the format. Additionally, the present study concludes that the interaction between technological format and movie genre has a significant impact on WOM.
Arbitragem científica:	yes
Acesso:	Acesso Aberto
Aparece nas coleções:	BRU-CRI - Comunicações a conferências internacionais ISTAR-CRI - Comunicações a conferências internacionais

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