Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/31074Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Lopes, R. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.contributor.editor | Marc Fetscherin | - |
| dc.date.accessioned | 2024-02-19T13:17:31Z | - |
| dc.date.available | 2024-02-19T13:17:31Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.citation | Lopes, R., & Loureiro, S.M.C. (2015). When relationships go wrong: insights from previous studies. Em M. Fetscherin (Eds.) Proceeding of the 4th International Consumer-brand relationship. CBRA; Porto Business School. http://hdl.handle.net/10071/31074 | - |
| dc.identifier.issn | 0000-0000 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/31074 | - |
| dc.description.abstract | This research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed in several previous studies. | eng |
| dc.language.iso | eng | - |
| dc.publisher | CBRA; Porto Business School | - |
| dc.relation.ispartof | Proceeding of the 4th International Consumer-brand relationship | - |
| dc.rights | openAccess | - |
| dc.subject | Negative relationships | eng |
| dc.subject | Brand avoidance | eng |
| dc.subject | Anti-consumption | eng |
| dc.subject | Brand hate | eng |
| dc.subject | Systematic literature review | eng |
| dc.title | When relationships go wrong: insights from previous studies | eng |
| dc.type | conferenceObject | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Porto | eng |
| dc.event.date | 2015 | - |
| dc.peerreviewed | yes | - |
| dc.date.updated | 2024-02-19T13:15:58Z | - |
| dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-25935 | - |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais | |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceObject_25935.pdf | 449,95 kB | Adobe PDF | Ver/Abrir |
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