Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/30841
Registo completo
Campo DC | Valor | Idioma |
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dc.contributor.author | Coutinho, F. | - |
dc.contributor.author | Dias, Á. | - |
dc.contributor.author | Pereira, L. | - |
dc.date.accessioned | 2024-02-05T14:51:14Z | - |
dc.date.available | 2024-02-05T14:51:14Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Coutinho, F., Dias, Á., & Pereira, L. (2023). Credibility of social media influencers: Impact on purchase intention. Human Technology, 19(2), 220-237. https://dx.doi.org/10.14254/1795-6889.2023.19-2.5 | - |
dc.identifier.issn | 1795-6889 | - |
dc.identifier.uri | http://hdl.handle.net/10071/30841 | - |
dc.description.abstract | Nowadays a lot of companies use social media influencers as a marketing strategy. They are a tool for any emerging company that wants to increase consumer numbers of a specific target audience, effective for several generations. This research focuses on examining brand equity and consumers’ attitude and purchase intentions depending on credibility, measured as the expertise, trustworthiness, and attractiveness of social media influencers. To study these variables, a study hypothesis was made using the PSL-SEM model based on a measured questionnaire. The obtained results suggest that both credibility of social media influencers and brand equity have a positive impact on consumers’ purchase intentions and they are positively interrelated. These results also make it possible to infer that although the independent variable, trustworthiness, does not directly influence brand equity, it has indirect impact through other variables. | eng |
dc.language.iso | eng | - |
dc.publisher | Centre of Sociological Research | - |
dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT | - |
dc.rights | openAccess | - |
dc.subject | Social media influencers | eng |
dc.subject | Credibility | eng |
dc.subject | Expertise | eng |
dc.subject | Trustworthiness | eng |
dc.subject | Attractiveness | eng |
dc.subject | Brand equity | eng |
dc.subject | Consumer purchase intention | eng |
dc.title | Credibility of social media influencers: Impact on purchase intention | eng |
dc.type | article | - |
dc.pagination | 220 - 237 | - |
dc.peerreviewed | yes | - |
dc.volume | 19 | - |
dc.number | 2 | - |
dc.date.updated | 2024-02-05T14:50:40Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.14254/1795-6889.2023.19-2.5 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação | por |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Psicologia | por |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-99535 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85176608726 | - |
iscte.journal | Human Technology | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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article_99535.pdf | 454,39 kB | Adobe PDF | Ver/Abrir |
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