Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/30841
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dc.contributor.authorCoutinho, F.-
dc.contributor.authorDias, Á.-
dc.contributor.authorPereira, L.-
dc.date.accessioned2024-02-05T14:51:14Z-
dc.date.available2024-02-05T14:51:14Z-
dc.date.issued2023-
dc.identifier.citationCoutinho, F., Dias, Á., & Pereira, L. (2023). Credibility of social media influencers: Impact on purchase intention. Human Technology, 19(2), 220-237. https://dx.doi.org/10.14254/1795-6889.2023.19-2.5-
dc.identifier.issn1795-6889-
dc.identifier.urihttp://hdl.handle.net/10071/30841-
dc.description.abstractNowadays a lot of companies use social media influencers as a marketing strategy. They are a tool for any emerging company that wants to increase consumer numbers of a specific target audience, effective for several generations. This research focuses on examining brand equity and consumers’ attitude and purchase intentions depending on credibility, measured as the expertise, trustworthiness, and attractiveness of social media influencers. To study these variables, a study hypothesis was made using the PSL-SEM model based on a measured questionnaire. The obtained results suggest that both credibility of social media influencers and brand equity have a positive impact on consumers’ purchase intentions and they are positively interrelated. These results also make it possible to infer that although the independent variable, trustworthiness, does not directly influence brand equity, it has indirect impact through other variables.eng
dc.language.isoeng-
dc.publisherCentre of Sociological Research-
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT-
dc.rightsopenAccess-
dc.subjectSocial media influencerseng
dc.subjectCredibilityeng
dc.subjectExpertiseeng
dc.subjectTrustworthinesseng
dc.subjectAttractivenesseng
dc.subjectBrand equityeng
dc.subjectConsumer purchase intentioneng
dc.titleCredibility of social media influencers: Impact on purchase intentioneng
dc.typearticle-
dc.pagination220 - 237-
dc.peerreviewedyes-
dc.volume19-
dc.number2-
dc.date.updated2024-02-05T14:50:40Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.identifier.doi10.14254/1795-6889.2023.19-2.5-
dc.subject.fosDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informaçãopor
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Psicologiapor
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Ciências da Comunicaçãopor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-99535-
iscte.alternateIdentifiers.scopus2-s2.0-85176608726-
iscte.journalHuman Technology-
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