Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/29622
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Vilas Boas, A.F. | - |
dc.contributor.author | Guerreiro, J. | - |
dc.contributor.author | Marques, C. | - |
dc.date.accessioned | 2023-11-16T11:22:25Z | - |
dc.date.available | 2023-11-16T11:22:25Z | - |
dc.date.issued | 2019 | - |
dc.identifier.citation | Vilas Boas, A.F., Guerreiro, J., & Marques, C. (2019). Online business-to-business communication and online relationship: The mediator role of trust. Proceedings of the 48th EMAC Conference. EMAC. http://hdl.handle.net/10071/29622 | - |
dc.identifier.isbn | 978-3-9821146-0-6 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29622 | - |
dc.description.abstract | The main purpose of this study is to examine the influence of online personalised content and interactive content communication on online relationship through trust as an affective mediator in a Business-to-Business (B2B) context. A quantitative research approach was conducted using structural equation modelling and a sample of B2B reseller market of information technology in Portugal. Results indicate that online communication influences positively online relationship through trust. Interactive content has a strong influence on trust, whereas the personalised content revealed a weak relationship with trust and, indirectly, with online relationship. Trust has an important role in the relationship as it is a full mediator. In addition, the interactive content is more influential than the personalised content in building and maintaining online relationships in the B2B reseller market. | eng |
dc.language.iso | eng | - |
dc.publisher | EMAC | - |
dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F00315%2F2013/PT | - |
dc.relation.ispartof | Proceedings of the 48th EMAC Conference | - |
dc.rights | openAccess | - |
dc.subject | B2B | eng |
dc.subject | Personalised content | eng |
dc.subject | Interactive content | eng |
dc.subject | Online relationship | eng |
dc.subject | Confiança -- Trust | eng |
dc.title | Online business-to-business communication and online relationship: The mediator role of trust | eng |
dc.type | conferenceObject | - |
dc.event.title | 48th EMAC Annual Conference | - |
dc.event.type | Conferência | pt |
dc.event.location | Hamburg | eng |
dc.event.date | 2019 | - |
dc.peerreviewed | yes | - |
dc.date.updated | 2023-11-16T11:21:36Z | - |
dc.description.version | info:eu-repo/semantics/submittedVersion | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-60268 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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conferenceObject_60268.pdf | 633,57 kB | Adobe PDF | Ver/Abrir |
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