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http://hdl.handle.net/10071/29396
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Campo DC | Valor | Idioma |
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dc.contributor.author | Martins, J. | - |
dc.contributor.author | Moguluwa, S. C. | - |
dc.contributor.author | Lucas, J. L. | - |
dc.contributor.author | loka, B. C. | - |
dc.contributor.author | Mata, M. N. | - |
dc.date.accessioned | 2023-10-09T14:23:18Z | - |
dc.date.available | 2023-10-09T14:23:18Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Martins, J., Moguluwa, S. C., Lucas, J. L., loka, B. C., & Mata, M. N. (2023). Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?. PLoS One, 18(8), e0285438. https://dx.doi.org/10.1371/journal.pone.0285438 | - |
dc.identifier.issn | 1932-6203 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29396 | - |
dc.description.abstract | The aim of this study was to examine the relationship between the country of origin image of a product and consumers’ purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship. The research considers four aspects of purchasing behavior: information search, product evaluation, purchase decision-making, and post-purchase behavior. A total of 1272 participants completed an online survey, and the data collected was analyzed using structural equation modeling. The results indicated that the country of origin image of a product has a significant and positive impact on consumers’ information search, product evaluation, purchase decision-making, and post-purchase behavior. The study also found that perceived quality does not mediate the impact of country of origin image on information search and product evaluation, but it does play a significant and positive role in purchase decision-making and post-purchase behavior. As a result, it is important for Nigerian hypermarkets to be aware of the origin of the products they import, as importing from countries with a positive image can enhance their performance. Furthermore, perceived quality can mediate purchase and post-purchase decisions. | eng |
dc.language.iso | eng | - |
dc.publisher | Public Library of Science | - |
dc.rights | openAccess | - |
dc.title | Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? | eng |
dc.type | article | - |
dc.peerreviewed | yes | - |
dc.volume | 18 | - |
dc.number | 8 | - |
dc.date.updated | 2023-10-09T15:25:03Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.1371/journal.pone.0285438 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Naturais::Outras Ciências Naturais | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-98032 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85168967821 | - |
iscte.journal | PLoS One | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
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Ficheiro | Tamanho | Formato | |
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article_98032.pdf | 902,26 kB | Adobe PDF | Ver/Abrir |
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