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http://hdl.handle.net/10071/29331
Registo completo
Campo DC | Valor | Idioma |
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dc.contributor.author | Aleem, A. K. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Martinho, J. F. M. | - |
dc.contributor.editor | Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. | - |
dc.date.accessioned | 2023-09-19T15:14:54Z | - |
dc.date.available | 2023-09-19T15:14:54Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Aleem, A. K., Loureiro, S. M. C., & Martinho, J. F. M. (2023). Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Eds.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" (pp. 631-636). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.07.07.01 | - |
dc.identifier.uri | http://hdl.handle.net/10071/29331 | - |
dc.description.abstract | One of the main challenges brands face nowadays is the ability to provide a real-life experience through online platforms. The aim of this study is to analyze an AR try-on app versus a website, considering consumers self-concept and testimonials. To this end, an online survey was conducted, in which respondents were exposed to two of four scenarios: AR APP or website experience, and positive versus negative reviews presence. Our findings indicate that ideal self-congruence impacts both, purchase intention and confidence. The present study positively contributes to the AR and self-concept literature, while opening new avenues of research for both academics and practitioners. | eng |
dc.language.iso | eng | - |
dc.publisher | Global Alliance of Marketing and Management Associations | - |
dc.relation.ispartof | 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" | - |
dc.rights | openAccess | - |
dc.subject | AR | eng |
dc.subject | Purchase intention | eng |
dc.subject | Self-concept | eng |
dc.subject | Technology | eng |
dc.subject | Appearance | eng |
dc.subject | Testimonials | eng |
dc.subject | Confidence | eng |
dc.title | Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews | eng |
dc.type | conferenceObject | - |
dc.event.title | 2023 Global Marketing Conference at Seoul | - |
dc.event.type | Conferência | pt |
dc.event.location | Seoul, Republic of Korea | eng |
dc.event.date | 2023 | - |
dc.pagination | 631 - 636 | - |
dc.peerreviewed | yes | - |
dc.date.updated | 2023-09-19T16:14:28Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.15444/GMC2023.07.07.01 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-97237 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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conferenceobject_97237.pdf | 325,57 kB | Adobe PDF | Ver/Abrir |
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