The impact of voice assistants on consumer intention to use self-driving cars

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/29128

Autoria:	Bilro, R. G. Custódio, C. M.
Editor:	Kerrigan, F.
Data:	2023
Título próprio:	The impact of voice assistants on consumer intention to use self-driving cars
Título e volume do livro:	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Paginação:	121 - 122
Título do evento:	Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Referência bibliográfica:	Bilro, R. G., & Custódio, C. M. (2023). The impact of voice assistants on consumer intention to use self-driving cars. In F. Kerrigan (Eds.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 121-122). Academy of Marketing. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf
ISBN:	978-1-3999-58042
Resumo:	This study examines the influence of voice assistants’ attributes on consumer intention to use self- driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant attributes positively impacts the intention to use self-driving cars. The study suggests that integrating voice assistants in self-driving cars can increase consumer adoption.
Arbitragem científica:	yes
Acesso:	Acesso Aberto
Aparece nas coleções:	BRU-CRI - Comunicações a conferências internacionais

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