Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/25858| Author(s): | Brochado, A. Mendes, P. Marques, S. |
| Editor: | Instituto Politécnico de Leiria |
| Date: | 2014 |
| Title: | Private-label proneness: the case of yogurts |
| Volume: | 1 |
| Book title/volume: | XXIV Jornadas Luso Espanholas de Gestão Científica: Comunicações: Livro de Resumos |
| Event title: | O contributo da gestão para a sustentabilidade das organizações e da sociedade |
| Reference: | Brochado, A., Mendes, P., & Marques, S. (2014).Private-label proneness: the case of yogurts. Em Instituto Politécnico de Leiria (Ed.).XXIV Jornadas Luso Espanholas de Gestão Científica: Comunicações: Livro de Resumos. http://hdl.handle.net/10071/25858 |
| ISBN: | 978-972-8793-66-1 |
| Keywords: | Private labels Proneness Yogurts |
| Abstract: | This study aims to point out the main consumer correlates of store brand proneness in a specific industry, the Portuguese yogurt market. This is a booming industry for store brands in Portugal, reaching nearly half of the total market share. Based on the results of a survey we can conclude that consumers base their decisions on adopting a product on three different types of variables: price related variables, quality related variables and involvement with the product category related variables. The price related and the quality related variables have the most influence on consumers when selecting store brands of yogurts. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_15637.pdf | 757,7 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.