Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/25575
Autoria: | Tavares, S. A. Ferreira, P. A. Magro, N. |
Editor: | Guerra, P., and Sousa, S. |
Data: | 2021 |
Título próprio: | The multidisciplinary role of cultural management. A look for communication as management tool and key-activity |
Volume: | 5 |
Paginação: | 429 - 439 |
Título do evento: | International Conference “Keep it Simple, Make it Fast! DIY cultures and global challenges” (KISMIF Conference 2021) |
ISBN: | 978-989-8969-41-5 |
Palavras-chave: | Cultural equipment management Multidisciplinary Multidimensionality Communication |
Resumo: | This document aims to develop a perspective to cultural manager concerns focusing in demonstrating the importance of communication as fundamental tool to capture and retain local public. It is a hybrid study - conceptual and empirical - and exploratory, based on literature review and illustrated with descriptive analysis from data collected by 573 questionnaires regarding a specific event (Miró exhibition in Palácio Nacional da Ajuda). This research followed a quantitative methodology and an interpretative paradigm. Three main conclusions were achieved: (1) The awareness need by the cultural management for an adoption of multidisciplinary posture, lined up by the multidimensional nature of cultural equipment and the organizational environment, in order to match public expectations; (2) The need of understanding the communication as tool and key- activity to enhance culture value in both organizational environments: internal and external; (3) The third, is the perception of mass-media advantage over digitals, for public reach. |
Arbitragem científica: | yes |
Acesso: | Acesso Aberto |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais DC-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_88638.pdf | Versão Editora | 364,58 kB | Adobe PDF | Ver/Abrir |
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