1. Repositório do Iscte – Instituto Universitário de Lisboa
  2. Escola de Gestão
  3. BRU - Business Research Unit (UNIDE)
  4. BRU-CRI - Comunicações a conferências internacionais
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/25560
Registo completo
Campo DCValorIdioma
dc.contributor.authorBilro, R.-
dc.contributor.authorLoureiro, S.-
dc.contributor.editorDemetris Drontis, Yaakov Weber and Shlomo Tarba-
dc.date.accessioned2022-05-27T11:26:28Z-
dc.date.available2022-05-27T11:26:28Z-
dc.date.issued2014-01-01-
dc.identifier.isbn978-9963-711-27-7-
dc.identifier.urihttp://hdl.handle.net/10071/25560-
dc.description.abstractResearch Aims The primary objective of this ongoing research is to identify the main assets that create brand success for internet-only companies. Based on an extensive and systematic literature review, this study seeks to identify the constructs who drive online brands for a successful life. Eighteen articles were identified and from those some preliminary reflections were taken.eng
dc.language.isoeng-
dc.publisherEuroMed Press-
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/PEst-OE%2FEGE%2FUI0315%2F2014/PT-
dc.rightsopenAccess-
dc.subjectInternet marketingeng
dc.subjectOnline marketingeng
dc.subjectDigital marketingeng
dc.subjectOnline brandseng
dc.subjectInternet companieseng
dc.subjectOnline environmenteng
dc.subjectOnline brand quality perceptioneng
dc.titleCreate, build and manage online brands for internet companieseng
dc.typeconferenceObject-
dc.event.titleThe Future of Entrepreneurship-
dc.event.typeConferênciapt
dc.event.locationKristiansandeng
dc.event.date2014-
dc.pagination2030 - 2033-
dc.peerreviewedyes-
dc.journalProceedings of the 7th Annual Conference of the EuroMed Academy of Business-
degois.publication.firstPage2030-
degois.publication.lastPage2033-
degois.publication.locationKristiansandeng
degois.publication.titleCreate, build and manage online brands for internet companieseng
dc.date.updated2022-05-27T12:24:32Z-
dc.description.versioninfo:eu-repo/semantics/submittedVersion-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-30639-
Aparece nas coleções:BRU-CRI - Comunicações a conferências internacionais

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