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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
27-Nov-2017 | Contrast between youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty | Menezes, Inês Furtado | Master Thesis | Open Access |
28-Nov-2017 | An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers | Drumond, Daniel Sousa | Master Thesis | Open Access |