Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/25255
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Cayolla, R. R. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.date.accessioned | 2022-05-04T10:42:00Z | - |
dc.date.available | 2022-05-04T10:42:00Z | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 2771-9359 | - |
dc.identifier.uri | http://hdl.handle.net/10071/25255 | - |
dc.description.abstract | Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature. | eng |
dc.language.iso | eng | - |
dc.publisher | Academia.edu | - |
dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT | - |
dc.rights | openAccess | - |
dc.title | Football brand managers perspectives how to deal with fans emotions | eng |
dc.type | article | - |
dc.peerreviewed | yes | - |
dc.journal | Academia Letters | - |
degois.publication.title | Football brand managers perspectives how to deal with fans emotions | eng |
dc.date.updated | 2022-05-04T11:41:27Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.20935/AL550 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Saúde de qualidade | por |
iscte.subject.ods | Reduzir as desigualdades | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-85006 | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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article_85006.pdf | Versão Editora | 47,15 kB | Adobe PDF | Ver/Abrir |
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