Please use this identifier to cite or link to this item:
Author(s): Filipe, S.
Marques, S.
Salgueiro, M.
Date: 2015
Title: Corporate social responsibility: Is it a pillar in relationships with customers?
ISBN: 978-989-732-717-9
Keywords: Corporate social responsibility
Relationship marketing
Consumer behaviour
Abstract: Although academic research around Corporate Social Responsibility has registered an improvement, there is still a need for empirical studies expanding the knowledge of customers’ perceptions about Corporate Social Responsibility and its impact on the relationships with companies. Therefore, this paper aims to examine the impact of costumers’ perceptions about Corporate Social Responsibility of their grocery retail in long-term relationships. In order to address the object of the present study, a convenience sample of Portuguese customers answered an online questionnaire and the collected responses were analysed using Structural Equations Modelling. The main results show that customers’ perceptions of Corporate Social Responsibility is determinant for successful relationships between grocery retail and their customers mainly through more positive satisfaction and trust. Implications of the results and future research are also discussed.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

Files in This Item:
File Description SizeFormat 
conferenceobject_27936.pdfVersão Aceite183,03 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.