Please use this identifier to cite or link to this item:
Author(s): Tavares, S. A.
Ferreira, P. A.
Magro, N.
Editor: Guerra, P., & Bennett, A.
Date: 2021
Title: The multidisciplinary role of cultural management: A look for communication as management tool and key-activity
Pages: 284
Event title: KISMIF ‘Keep It Simple, Make It Fast! DIY Cultures and Global Challenges’ (KISMIF 2020)
ISBN: 978-989-8969-39-2
Keywords: Cultural equipment’s management
Communication as key-activity
Abstract: The purpose of this article is to explore the communication as tool and key-activity, within the scope of multidisciplinary character of cultural management and cultural equipment’s multimensionality. It's a hybrid study - conceptual and empirical - and exploratory, based on literature review and illustrated with descriptive analysis from data collected by 573 questionnaires regarding a specific event. Was followed a mixed methodology – qualitative and quantitative - and an interpretative paradigm. Were pulled out 3 conclusions: 1) The first one is the awareness need by the cultural management for an adoption of multidisciplinary posture, lined up by the multidimensional nature of cultural equipment’s and the organizational environment, in a purpose to match public expectations; 2) The second one is the need of comprehend the communication as tool and key-activity to engender culture value in both organizational environments: inside and outside; 3) The third, due questionnaire application, resides in the mass-media advantage over digitals, for public fund. This article: a) provides inputs for an interterritorial plan creation; b) contribute for the discussion about ideologic construction of professional category, instrands of thought building about its functions and concerns; c) increase communication importance as key-activity; d) highlight the power of media in cultural events; e) contributes to sign the need for a multidisciplinary training for cultural managers. The article value resides in reinforce the discussion for a new vision about the action ray of the cultural manager, supported in the connection between the equipment’s dimensions and the multidisciplinary posture.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:DC-CRI - Comunicações a conferências internacionais

Files in This Item:
File Description SizeFormat 
conferenceobject_88640.pdfVersão Editora94,39 kBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.