Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/25152
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Campo DCValorIdioma
dc.contributor.authorMagalhães, C.-
dc.contributor.authorFerreira, E.S.-
dc.contributor.authorLoureiro, S.-
dc.contributor.authorLopes, R.-
dc.contributor.editorKim-Shyan Fam, Pedro Quelhas Brito-
dc.date.accessioned2022-04-19T08:58:56Z-
dc.date.available2022-04-19T08:58:56Z-
dc.date.issued2015-
dc.identifier.isbn9780473320898-
dc.identifier.urihttp://hdl.handle.net/10071/25152-
dc.description.abstractThe Generation Y (1978-2000) live in a constant change and are always interacting among them and the brands that they love. The current study aims to contribute to better understand the perceptions that Y's have about Corporate Social Responsibility in fashion luxury brands. Therefore, 31 in-depth interviews were conducted with a group of people belonging to Generation Y. The findings reveal that Y's are concerned about transparent procedures and helping business and society to improve as a consequence of their sustainable and responsible attitudes. The environmental issues and labour practices are the most cited, commented and recommended factors of corporate social responsibility (CSR) proposed by participants. The article provides a framework presenting the seven core factors to incorporate CSR.eng
dc.language.isoeng-
dc.publisherAsia Business Research Corporation Limited-
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F00315%2F2013/PT-
dc.rightsopenAccess-
dc.subjectGeneration Yeng
dc.subjectCorporate social responsibilityeng
dc.subjectLuxury fashion brandseng
dc.titleI love you… but not unconditionally: Perceptions about luxury fashion brandseng
dc.typeconferenceObject-
dc.event.typeConferênciapt
dc.event.locationPortoeng
dc.event.date2015-
dc.peerreviewedyes-
dc.journalMAG Scholar® Global Business Marketing and Tourism Conference 2015 Proceedings: Travel, discover, marketing-
degois.publication.locationPortoeng
degois.publication.titleI love you… but not unconditionally: Perceptions about luxury fashion brandseng
dc.date.updated2022-04-19T09:58:16Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-25952-
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