Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/24453| Author(s): | Aleem, A. K. Loureiro, S. M. C. |
| Date: | 2021 |
| Title: | Real or virtual walkway in luxury fashion context?: A qualitative approach |
| Pages: | 177 - 181 |
| Event title: | 2021 GFMC/KSMS International Conference at Seoul "Fashion, Design & Marketing Management in the Digital Environment" |
| ISSN: | 2288-825X |
| DOI (Digital Object Identifier): | 10.15444/GFMC2021.03.04.01 |
| Keywords: | Luxury Immersive technologies Fashion show Covid-19 Interview Qualitative |
| Abstract: | A qualitative study was conducted with the aim of analyzing luxury brands adaptation concerning the Covid-19 impact on the luxury sector. To this end, luxury brand managers from Lisbon were interviewed as a means to collect insights. Our findings indicate that virtual reality was crucial during the pandemic, as stores were closed, and brands needed to sustain their relationships. Managers enhanced social media as a powerful tool as well. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_84117.pdf | 248,03 kB | Adobe PDF | View/Open |
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