Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/24437
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Rebelo, R. | - |
dc.contributor.author | Ramalho, N. C. | - |
dc.contributor.author | Falcão, P. F. | - |
dc.contributor.editor | Borges, A. P., and Vieira, E. | - |
dc.date.accessioned | 2022-02-04T12:45:49Z | - |
dc.date.available | 2022-02-04T12:45:49Z | - |
dc.date.issued | 2020 | - |
dc.identifier.isbn | 978-989-54164-2-4 | - |
dc.identifier.issn | 2184-7428 | - |
dc.identifier.uri | http://hdl.handle.net/10071/24437 | - |
dc.description.abstract | Purpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes. | eng |
dc.language.iso | eng | - |
dc.publisher | ISAG - European Business School | - |
dc.relation | UIDB/00315/2020 | - |
dc.rights | openAccess | - |
dc.subject | Reputation | eng |
dc.subject | Banking | eng |
dc.subject | Social media | eng |
dc.title | Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks? | eng |
dc.type | conferenceObject | - |
dc.event.title | International Conference on Applied Business and Management (ICABM2020) | - |
dc.event.type | Conferência | pt |
dc.event.location | Porto | eng |
dc.event.date | 2020 | - |
dc.pagination | 55 - 56 | - |
dc.peerreviewed | yes | - |
dc.journal | Proceedings of the International Conference on Applied Business and Management (ICABM2020) | - |
degois.publication.firstPage | 55 | - |
degois.publication.lastPage | 56 | - |
degois.publication.location | Porto | eng |
degois.publication.title | Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks? | eng |
dc.date.updated | 2022-02-04T12:46:17Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-84862 | - |
Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_84862.pdf | Versão Editora | 199,4 kB | Adobe PDF | Ver/Abrir |
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