1. Repositório do Iscte – Instituto Universitário de Lisboa

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Issue DateTitleAuthor(s)TypeAccess Type
2020A consumer engagement systematic review: synthesis and research agendaBilro, R. G.; Loureiro, S. M. C.ArticleOpen Access
2021Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choiceRomero, J.; Ruiz-Equihua, D.; Loureiro, S. M. C.; Casaló, L. V.ArticleOpen Access
2021Virtual reality and gamification in marketing higher education: A review and research agendaLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.ArticleOpen Access
2021Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspectiveJiménez-Barreto, J.; Loureiro, S. M. C.; Braun, E.; Sthapit, E.; Zenker, S.ArticleOpen Access
2021The effectiveness of e-word-of-mouth communication about smartphones purchase intention: digital influencerRosário, J. F. do; Loureiro, S. M. C.ArticleOpen Access
2021Challenges of a small insular developing state: Cape VerdeFerreira, E. S.; Loureiro, S. M. C.ArticleOpen Access
2022An examination of the influence of emotional solidarity on value cocreation with international muslim travelersChua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J.ArticleOpen Access
2020Exploring how mindfulness may enhance perceived value of travel experienceLoureiro, S. M. C.; Stylos, N.; Miranda, F.ArticleOpen Access
2022How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environmentAmorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C.ArticleOpen Access
2021Football brand managers perspectives how to deal with fans emotionsCayolla, R. R.; Loureiro, S. M. C.ArticleOpen Access

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