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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
2016 | Exploring behavioural branding, brand love and co-creation | Kaufmann, H. R.; Loureiro, S. M. C.; Manarioti, A. | Article | Embargoed Access |
2015 | Creating value for customers through engagement and participation in brand communities | Loureiro, S. M. C.; Pires, A. R.; Kaufmann, H. R. | Article | Embargoed Access |
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