1. Repositório do Iscte – Instituto Universitário de Lisboa

Pesquisar


Filtros correntes:


Iniciar uma nova pesquisa
Adicionar filtros:

Utilizar filtros para refinar o resultado da pesquisa.

 | 
Resultados 1-10 de 16.
Registos:
DataTítuloAutor(es)TipoAcesso
2021The effects of cultural differences on social media behaviourGuftométros, M.; Guerreiro, J.ArtigoAcesso Aberto
2020Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countriesGuerreiro, J.; Loureiro, S.ArtigoAcesso Aberto
2021How green trust, consumer brand engagement and green word-of-mouth mediate purchasing intentionsGuerreiro, J.; Pacheco, M.ArtigoAcesso Aberto
2022An examination of the influence of emotional solidarity on value cocreation with international muslim travelersChua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J.ArtigoAcesso Aberto
2020How to predict explicit recommendations in online reviews using text mining and sentiment analysisGuerreiro, J.; Rita, P.ArtigoAcesso Aberto
2022How augmented reality media richness influences consumer behaviour: A study in a real‐world retail environmentAmorim, I. P. de; Guerreiro, J.; Eloy, S.; Loureiro, S. M. C.ArtigoAcesso Aberto
2023How to earn a premium price: The effect of green marketing and brand coolnessGuerreiro, J.; Loureiro, S. M. C.; Nascimento, J.; Duarte, M.ArtigoAcesso Aberto
2023Mental imagery, product involvement and presence at virtual reality supermarketLoureiro, S. M. C.; Correia, C.; Guerreiro, J.ArtigoAcesso Aberto
2023Engaging with intelligent voice assistants for wellbeing and brand attachmentPrentice, C.; Loureiro, S. M. C.; Guerreiro, J.ArtigoAcesso Aberto
2023Locals versus foreigners’ emotion-motivational responses towards traditional food and non-traditional foodRita, P.; Arriaga, P.; Moura, A.; Guerreiro, J.ArtigoAcesso Aberto

Refinar