Re-think of a business model: A case boosted by COVID-19

Abstract

2020 was suddenly struck by a pandemic caused by the spread of the new COVID-19. It is important to analyse the current business model to remain competitive after COVID-19, especially in the industry 4.0. The main goal of the research is to re-think, where necessary, the business model through the Canvas framework for IRRITEC S.p.A. As a main conclusion, and based on the example of IRRITEC S.p.A., the research shows that companies need to change some aspects in their business models in order to adapt to the new reality.

2020 foi subitamente atingido por uma pandemia causada pela propagação da nova COVID-19. É importante analisar o atual modelo de negócios para permanecer competitivo após a COVID-19, especialmente na indústria 4.0. O objetivo principal da dissertação é repensar, onde necessário, o modelo de negócio através da estrutura de Canvas da IRRITEC S.p.A. Como conclusão principal, e com base no exemplo da IRRITEC S.p.A., a investigação mostra que as empresas precisam de alterar alguns aspectos dos seus modelos de negócio para se adaptarem à nova realidade.